What missed calls actually cost your trade business

Start with one real job, not your best ever week

Grab the kind of job you book from the phone most weeks. Not the huge extension you did once. The bread-and-butter visit: repair, small install, call-out fee plus parts.

Write that down as one job value. That is your starting point. Everything below uses that number.

A rough monthly leak (you can change every figure)

Say your typical phone job is worth £180 after parts and labour. Say you miss four of those a month because nobody picked up in time.

£180 times 4 equals £720 a month. Over a year that is over £8,500 before you count repeat work or google reviews you never got because the customer hired someone else.

Your numbers will differ. The point is the maths is boring and simple. Small leaks add up faster than most vans burn diesel.

Why busy months make it worse

When you are flat out, you miss more calls, not fewer. That is when people shop around fastest. A bust pipe or a dead boiler is not going to wait politely for your lunch break.

Roofers see it after wind. HVAC sees it on the first hot week. Landscapers see it when the sun finally shows. If you only count missed calls in January, you will lie to yourself about June.

Pair this with our calculator

We built a free tool so you are not doing napkin maths in your head. Open the missed-call ROI calculator, drop in your average job, your guess at how many you lose, and see a monthly range. Even if you cut the guess in half, you still learn something useful.

What "good answering" actually buys you

It is not about long chats. It is about capturing where the job is, what is wrong, and how fast they need you. If you have that in writing before you ring back, you sound pro and you skip three rounds of phone tag.

LazyJobber does that 24 hours a day on the channels you already use. If you want the story of how to fix phones without hiring a full-time receptionist, read how to stop missed calls without hiring.